The Division of Advancement and Alumni Engagement utilizes resources, technology, and business for the purpose of soliciting alumni, donor engagement, donor research, and stewardship throughout Emory University and Health Systems. Our mission is to inspire and steward meaningful, lasting relationships that elevate engagement and giving to fulfill Emory’s mission to serve humanity. AAE is a high-performance team built on innovative ideas, trust, and accountability. We foster collaborative connections and value diversity, equity, and inclusion. We are currently seeking an Associate Director of Editorial Content.
The Engagement, Communications & Marketing team for the division of Advancement and Alumni Engagement connects alumni to the university and each other, builds traditions, and fosters student and alumni leadership. The Content and Creative Strategy team consists of writers, designers, strategists, creators, and content marketers with a passion to engage and persuade donors to invest in the work of Emory. Will serve as the lead writer, editor, and content strategist to engage alumni, grateful patients, and others in supporting Emory through giving. This position, which will report to the Senior Director of Editorial Content.
KEY RESPONSIBILITIES:
- Serves as a project manager and writer for communications produced by Advancement and Alumni Engagement including gift proposals, stewardship and fund reporting, articles for publications, web content, philanthropic or alumni-centric collateral, and strategic donor relations reporting.
- Interviews alumni, donors, technical experts, and researchers for content.
- May develop complex proposals and stewardship reports for major gift prospects in partnership with development officers.
- Proposals and reports may span multiple schools/units.
- Responsible for managing all components of communication projects and process from start to finish.
- Identifies opportunities for and writes news releases and articles for publications. Writes and/or edits materials consistent with strategic initiatives and objectives of Advancement and Alumni Engagement.
- Contributes content to the communications team and helps coordinate coverage to serve the strategic communications needs of the division.
- May edit/review content created by other staff.
- Performs related responsibilities as assigned.
ADDITIONAL JOB DETAILS: In addition to the duties outlined above, the Senior Associate Director may be required to:
- Integrate and optimize print and digital marketing tactics to drive donor count goals for Emory University and Emory Healthcare in partnership with the senior associate director of editorial director.
- Integrate and optimize print and digital marketing tactics to drive donor count goals for Emory University and Emory Healthcare.
- Drive and execute online marketing for multiple platforms, based on goals, alumni mindset, brand guidelines, and engagement priorities.
- Develop creative briefs and manage projects and collaborate with graphic designers and stakeholders to produce successful small-sum, multi-channel giving campaigns.
- Understand audiences and trends based on data, and pitch new content and messaging ideas to renew and acquire donors.
- Find and tell stories that connect with audiences and show the value of giving in support of Emory’s mission.
- Use project management software (currently Wrike) to keep project status and information up to date and to collaborate with graphic designers.
MINIMUM QUALIFICATIONS:
- A bachelor's degree and three years of professional experience in journalism, communications, or marketing OR an equivalent combination of experience, education and/or training.
PREFERRED QUALIFICATIONS:
- Successful candidates will possess superb writing, editing, interviewing, and oral presentation skills.
- Experience in journalism, storytelling, with philanthropic, advancement, donor recognition, research, or healthcare environments.
- Strong organizational, interpersonal and problem-solving skills with the ability to manage multiple projects simultaneously and navigate a complex work environment.
- Commitment to delivering excellent customer service, the ability to work independently as well as collaboratively, and comfort working with ambiguity.
- Possess a high level of professionalism and commitment to confidentiality with sound judgment and discretion.
- Prior experience in advancement, fundraising, alumni engagement, non-profit, or a university setting.
- Flexibility to accommodate changing priorities and deadlines.
NOTE: This role will be granted the opportunity to work from home regularly but must be able to commute to Emory University on a flexible weekly schedule based upon business needs Schedule is based on agreed upon guidelines of department. This role requires residency in the state of GA. Emory reserves the right to change remote work status with notice to employee.