Emory

The Carter Center: Associate Director, Digital Marketing, Development

Job Number
91415
Job Type
Regular Full-Time
Division
The Carter Center
Department
The Carter Center
This position may involve the following Health and Safety issues:
Not Applicable
Job Category
Business Operations
Campus Location (For Posting) : City
Atlanta
Location : Name
Carter Center

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Description

The_Carter_Center

 

The Carter Center is a 501(c)(3), not-for-profit, nongovernmental organization founded in 1982 in Atlanta, GA, by former U.S. President Jimmy Carter and his wife, Rosalynn, in partnership with Emory University. The Center has helped to improve millions of lives in more than 80 countries by waging peace, fighting disease, and building hope. The Carter Center is guided by a fundamental commitment to human rights and the alleviation of human suffering. It seeks to prevent and resolve conflicts, enhance freedom and democracy, and improve health.

 

The Carter Center collaborates with other organizations, public or private, in carrying out its mission around the world. Current information about the Center’s many programs and activities are available at The Carter Center.

 

DESCRIPTION:

 

The Associate Director, Digital Marketing is responsible for developing and implementing the digital marketing efforts for The Carter Center's Development Department. Executes comprehensive strategic digital marketing plans, and develops and creates digital campaigns and other digital marketing materials in support of fundraising goals. Adheres to policy relating to fundraising initiatives, collaborates with key stakeholders and manages vendors to achieve goals. Routes concepts, copy, and layout for stakeholder approval. Stays abreast of pertinent laws and latest trends in marketing, video, social media, and digital strategies. Responsible for reporting on growth in email subscriptions and online revenue.

 

FROMAL JOB DESCRIPTION:

  • Develops and executes annual calendar of digital communications with the primary goal of raising unrestricted funds.
  • Makes strategic recommendations for donor prospecting and development programs and provides statistical analysis to support recommendations.
  • Maintains thorough working knowledge of donor audiences and digital platforms.
  • Analyzes and identifies potential strengths, weaknesses, opportunities, and threats to reaching objectives.
  • Supervises vendors related to digital campaigns and online constituent relationship management.
  • Coordinates projects with development services, donor services, and direct mail in Development as well as the website management team in Communications.
  • Also supports digital communications needs for mid-level giving, major gifts, and planned gifts.
  • Ensures that all digital fundraising communications meet Carter Center style and graphic identity standards and serve to enhance donor relations.
  • Responsible for processes to ensure data integrity in the online constituent relationship management system.
  • Assists CDO with annual budgeting.
  • Responsible for processing invoices and keeping within budget for all digital activities.
  • Reports on growth in email subscriptions and online donations for The Carter Center overall and per campaign.
  • Ensures compliance with all organizational policies and procedures.
  • Coordinates efficient office procedures in support of department activities.
  • Maintains professional growth and development of self by identifying educational/training programs, professional organizations, activities and resources to maintain knowledge of national trends and to promote leading edge expertise.
  • Performs related responsibilities as needed.

MINIMUM QUALIFICATIONS:

  • A bachelor's degree and three years of professional experience in marketing automation, OR an equivalent combination of education, training, and experience.
  • Must have extensive knowledge of Content Management Systems, Email Service Provider systems, CSS and HTML programming for website forms and email development, SEO, SEM, and social media campaigns.
  • Proficiency with editing graphics in Photoshop.
  • Excellent written skills.
  • Excellent computer skills including donor database administration, web utilities, and all major desktop applications.
  • Knowledge of Microsoft SharePoint and Convio Luminate Online preferred.

PREFERRED QUALIFICATIONS:

  • Content Management Systems, Email Service Provider systems, CSS and HTML programming for website forms and email development, SEO, SEM, and social media campaigns.
  • Proficiency with editing graphics in Photoshop.
  • Excellent written skills.
  • Excellent computer skills including donor database administration, web utilities, and all major desktop applications.
  • Knowledge of Microsoft SharePoint and Convio Luminate Online preferred.
  • Must be deadline-oriented, detail-oriented, as well as a team player and problem solver.

Applicants must be currently authorized to work in the United States for any employer.

 

NOTE: This role will be granted the opportunity to work from home regularly but must be able to commute to The Carter Center on a flexible weekly schedule based upon business needs. Schedule is based on agreed upon guidelines. The Carter Center reserves the right to change remote work status with notice to employee.

 

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Emory University is dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran's status. Emory University does not discriminate in admissions, educational programs, or employment on the basis of any factor stated above or prohibited under applicable law. Students, faculty, and staff are assured of participation in University programs and in the use of facilities without such discrimination. Emory University complies with Executive Order 11246, as amended, Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veteran's Readjustment Assistance Act, and applicable executive orders, federal and state regulations regarding nondiscrimination, equal opportunity and affirmative action. Emory University is committed to achieving a diverse workforce through application of its affirmative action, equal opportunity and nondiscrimination policy in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Inquiries regarding this policy should be directed to the Emory University Department of Equity and Inclusion, 201 Dowman Drive, Administration Building, Atlanta, GA 30322.

Emory University is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Department of Accessibility Services at 404-727-9877 (V) | 404-712-2049 (TDD). Please note that one week advance notice is preferred.

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